About
The
Qode

The Qode, formerly known as Image Nation,  is a Dubai-based brand management, brand consultancy and public relations company which utilizes its strong understanding of the regional market to help both local and international brands achieve and maintain the highest brand equity while ensuring the brand is at the forefront of the luxury consumer market.

The Qode strives to delve deep into the ethos of each brand to maximize its market potential and achieve its goals.

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Meet
the
Team

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Ayman Fakoussa

Ayman Fakoussa

Managing Partner

Ayman has lived and worked in dubai for 10 years, educated in canada, he graduated from mcgill university with honors in international business & entrepreneurship.

He started his career in events management for just over 1 year.  Markets included UAE & Qatar. Ayman worked at L’Oreal Luxury Division for 4 years in regional marketing (product management, Pr & events).  He worked on several brands including Helena Rubinstein, Kiehl’s and finally on Lancome make-up, skincare & fragrance.

He established and headed the marketing & Pr department for the regional luxury retailer Villa Moda, developing communication, marketing, and promotional strategies for each market, establishing strong relationships with media partners & Vips around the region.

ayman@the-qode.com

Dipesh Depala

Dipesh Depala

Managing Partner

Dipesh has lived and worked in Dubai for 21 years. Educated in the UK and Switzerland, he brings a truly global and professional perspective to the needs of luxury brands in the region

He heads a group of companies, which include Asaat, one of the leading food distribution companies in the region established since 1969, handling companies such as Nestle, Luna, Priya and many others, Depala International, Richesse ltd.

Elysee llc, which is the luxury brand division of his business, under which he has represented and continues to represent brands such as Herve Leger, Ayesha Depala, Jo Malone and La Mer, and Korloff Paris.

Under his stewardship, Ayesha Depala today has become one of the most prolific and respected designer womenswear brands to have grown from this region, with a presence all over the world. A true home grown success story!

It is this same dedication that he aims to bring to all his clients and give their brands the best possible communication and creative direction.

dipesh@the-qode.com

Rania Kfoury

Rania Kfoury

Account Manager

With a degree in journalism and public relations, Rania has been living and working in PR for the last 10 years. Taking on successful PR roles at Euro RSCG, Boutique 1 and Papillon she comes with a solid luxury and lifestyle background, established media relations and a vast knowledge of various industries such as fashion, fragrances and cosmetics as well as entertainment, hospitality and F&B. 

rania@the-qode.com

Shimaa Elsayed

Shimaa Elsayed

Account Manager

Shimaa has spent the last 10 years living and working in Dubai.  Moving from the UK where she graduated from the London College Of Fashion, Shimaa has had her feet firmly lodged in the PR world.   She has worked on a very diverse portfolio of brands ranging from high-end luxury products (at Euro RSCG) to automobile to banking and finance, such as: Chaumet, Celine, Fendi, Swarovski, Tanagra, Evian, Peugeot, Emirates NBD, Cleopatra’s Spa, Elemis UK and Sae Institute Pr accounts. She was later employed by Villa Moda lifestyle, where she filled the post of business development manager and primarily worked on the a variety of projects. 

shimaa@the-qode.com

Laetitia Deris

Laetitia Deris

Event Executive

Laetitia completed her MBA in Marketing and Management of Luxury goods at ESG Paris before moving to the UAE. After completing her internship at The Qode, Laetitia secured her place as part of The Qode family as an Event Executive. Bilingual in both French, English and also conversional in German added to that Laetitia can communicate in 3 different French Pidgins. Coming from a strong marketing educational background and enhanced prior work experience (5 years in direct marketing and 2 years in strategic and operational marketing), Laetitia is passionate about new technology and the luxury industry.

laetitia@the-qode.com

Farah Zoghbi

Farah Zoghbi

PR Account Manager

Our new 'chick' on the block Farah joins The Qode, bringing with her over 4 years of PR and Marketing experience within the luxury service industry in Dubai. Growing up with exposure in the hospitality and culinary field, Farah took her passion for hotels and completed her studies at the leading hospitality institute Ecole Hoteliere de Lausanne in Switzerland, where she also specialized in Service Marketing. As a resident of Dubai since 2003, Farah has witnessed the dynamic growth of the industry, gaining local market experience during this booming period. Prior to joining The Qode family, Farah held various PR and Communications positions within the hospitality and service industry, working with leading brands including, Fairmont Hotels & Resorts and InterContinental Hotels.

farah@the-qode.com

Aishwarya Tyagi

Aishwarya Tyagi

PR Account Executive

Aishwarya graduated City University, London with a degree in Sociology and Media Studies and earned a diploma in Fashion Journalism from Central St. Martins, London. Her passionate knowledge of fashion and writing skills lead her to excel at distinguished internships at the Giorgio Armani and Lara Bohinc press offices in the UK.  During her academic years, she also gained hands on experience in luxury retail working as a Brand Assistant for Roger Vivier at Harrods. 

After years of experience in the fashion industry in the UK, she joined Vogue India as a fashion and beauty intern and was offered a freelance position soon after. She was directly responsible for producing the Trend reports for Vogue, assisting in shoots and organizing the Vogue Beauty Awards. After landing a freelance editorial role at Velvet Magazine, Dubai, she fell in love with the energy of the city and later joined The Qode as an intern where she exercised her creative roots and managed luxury events to prepare herself for the role of an Account Executive.